As a part of my Final Degree Project, I wanted to profile European Vegan Tourists. I wish I could have done it 'worldwide', but I had to focus only on Europe to meet the deadline.
HOW?
Online surveys were distributed thorough Social Media, and they were aimed mostly to vegans, but also to vegetarians. I posted an online link to the main ‘Vegan Groups’ of each European Country studied in my project: “Vegans in Barcelona”, “London Vegans”, “Berlin Vegans”, “Dublin Vegans”, “Amsterdam Vegans”, “The Paris Vegan Group”, “Vegetarianer och Veganer i Sverige” (Sweden) and “Italia Vegana”.
All of them together had 88.800 members, and if there is a need for a sample of a 0’23%, that would mean the need of 204 survey answers for it to be totally representative of those groups. There were a total of 421 answers during December 2017 and January 2018. Here is a graphic summary of its highlights:
I hope you find it interesting/useful, but bare in mind that this is a Final Project, I am in no way an expert. You can find all the survey results in the following link, as well as the rest of the project.
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